New Seasons Managers’ Meeting

New Seasons Market is a locally owned chain of neighborhood grocery stores in Portland, Oregon. For their 2013 Managers’ Meeting, they needed a cohesive look and feel for their event while maintaining a homegrown, grass roots flavor.

To bring the event’s theme, Everything Healthy Grows, to life, a bounty of plants, animals, and assorted comestibles were gathered in a compact ecosystem of farm and food. The loose, hand-drawn style reflects the fun, friendly, easy-going qualities that define the New Seasons brand, while the illustrations depict the healthy, seasonal, and local offerings the store enthusiastically champions.  

Logo, Illustration

Creative Director: Lael Tyler

Photography: Lael Tyler

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